What Wikipedia Can’t Tell You About Digital Marketing…

Do you really want to know about Digital Marketing deeply ?

If your answer is “Yes” then i will share you what I learned from my Digital Marketing Internship Program.

I am very thankful to my mentor Deepak kanakaraju for giving me the lifetime opportunity to be part of this internship program.

www.digitaldeepak.com

 In this article, I am going to talk about what I learned in my week 2 Digital Marketing internship program. Know Digital marketing facts deeply. And as well I talk about how to improved Communication Skills. I will talk about the 4 major tips that how “Communication Skills” can be improved. This article will be useful for bloggers, professionals, freelancers, mentors and entrepreneurs.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. — Colin Powell

5 Important things that I Learned in Week 2 Digital Marketing Internship.

1. The Fundamentals of Marketing.
2. Digital marketing vs. Traditional marketing.
3. CATT Marketing Funnel.
4. Integrated Digital Marketing.
5. Personal Branding: MassTrust Blueprint.

Let’s we explain one by one.

1. The Fundamentals of Marketing

Firstly i say it marketing is based on science not on creativity. marketing starts before creating the product. It starts with understanding the customer and customer needs what actually customer want that lead to creating a product that fits to customer or we can say that customer requirement.

Marketing is about sending the right message to the right person at right time.

Marketing is not just about selling. It is also about keeping the current or existing customer happy by communication with them so that they can remain a customer for life.

“Marketing starts even before you create the product”

The aim of marketing is to know and understand the customer or service fits him and sells itself . The aim of marketing is to make selling superfluous. (Peter Druckes)

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. — Beth Comstock, Vice Chair of GE

2. Digital marketing vs. Traditional marketing.

The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marking barely exists, if at all.

What is Traditional Marketing?

Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.

Traditional marketing is not only one of the oldest forms of marketing, but also one of the most researched. Marketers lean towards this method because it’s tried and true. Everyone encounters some sort of traditional marketing in their everyday lives, whether it’s getting the mail or your daily newspaper.

Traditional marketing plays an important part in reaching local audiences. Ads can be kept for a long period of time, if they’re physical. Plus, there’s an audience who’s easier to reach through traditional marketing than online marketing.

What is Digital Marketing?

Inversely, digital marketing is … well … digital. Digital marketing is any marketing a company conducts online, such as paid social media ads, email marketing, and PPC advertising. Digital marketing has become wildly popular due to the cultural, technological, and societal shifts around us.

As the world becomes more digital, the way we market has evolved. Not only is digital marketing sometimes more cost-effective than traditional, but also it is a more direct way to connect with target audiences globally.

But both traditional marketing and digital marketing have some disadvantages and advantages. Without traditional concept of marketing digital marketing is nothing. Concept of marketing is still same.

We Can Say That They Work Together.

In short, absolutely. It’s a debate as old as time, and the subject will continue to be debated for many years to come. But there’s a time and a place for both marketing strategies.

Have you ever used traditional marketing to heighten digital marketing? To illustrate, the classifieds section of your local Sun-Times paper might now include “For more information about this job, check out our listing on Indeed.” The effect of this would be local applicants checking the paper for opportunities — and then learning more online.

The question shouldn’t be “To traditional market or to digital market?” Instead, try “How do we use both tactics to market effectively?” Of course, some businesses may benefit from going one way or the other, but on the whole, it is possible for both methods to thrive harmoniously.

3. CATT Marketing Funnel.

Let’s, First we understand “what is funnel in marketing” ?

Marketing funnels are an expert marketing strategy that entails using different marketing tactics depending on where a person is in their buyer’s journey. Each customer goes through certain steps before finally making a purchase. These steps can be thought of as a path along which a consumer moves to become a customer.

When marketers target people at different stages with different tactics, aimed at sending them further along the path, they are using a marketing funnel.

It is called a funnel because as you move along the stages, you lose customers. As such, if you start with 100 customers at the top of the funnel, only a small share of these will finally make it to the last stage and make a purchase. Therefore, the number of people keeps decreasing with each stage and that’s why it is called a funnel.

After understand the funnel let’s explain you the CATT Funnel.

As per the above image we can say that CATT funnel is based on our Choosing Niche. Best Niche gives the more attention to people then you could win their trust very easily so they can convert it to your customer.

The CATT model is a model for building your personal brand. Once you build your personal brand, everything becomes easy. You can use your personal brand to become an affiliate marketer, a freelancer or a mentor.

Wealth = n^CATT

[N] Niche : When you choose Good or we can say best Niche in which you give full passion and write good content for it. Your overall success and wealth depends on the Niche you choose.

[C] Content : Whatever content you create like Blog, Posts, Videos, Lead Magnets, Live Webinars have to useful for others not create content like junk food.

[A] Attention : Its Very important thing after creating the content which is to drive attention(Traffic) of users to your content. You can use many methods like SEO, Social Media, Paid Ads and Referrals.

[T] Trust : You have to build Trust with your audience. Everyone knows that building trust with your customer or audience you don’t have to worry about your customer, they always be your trust-able customer.

[T] Transaction : You have to convert your leads into customers with natural sales methods.

How to find your best Niche ?

If you’re struggling to decide, or you need more data to work with, use the following five steps to find your niche.

– Identify your interests and passions.

This may be something you’ve already done. But, if you haven’t, make a list of 10 topical interests and passion areas, immediately.

This doesn’t mean that you need to find a perfect fit. If you are passionate about some aspect of running the business, you will stick with it. If you don’t care about the topic, you may not be able to find the drive within to persevere.

Here are a few prompts to help you determine what your interests and passions are:

• How do you like to spend your free time? What do you look forward to doing when you aren’t doing it?
• What magazines do you subscribe to? What topics do you like to learn about most?
• What clubs or organizations do you belong to?

– Identify problems you can solve.

With your list of 10 topics in hand, you’re ready to start narrowing down your options. To create a profitable Content, you first need to find problems your target customers are experiencing, then determine whether you can actually solve them. Here are several things you can do to identify problems in specific niches:

• Have one-on-one conversations or idea-extraction sessions with your target market. Make sure to find or create a framework for asking questions that helps you uncover pain points.
• Peruse forums. Search Quora, or find forums related to your niche, then take a look at the discussions that are taking place. What questions are people asking? What problems do they have?
• Research keywords. Explore different keyword combinations on Google Trends and Google AdWords’ keyword planner. This can help you uncover popular search terms related to pain points.

– Research your competition.

The presence of competition isn’t necessarily a bad thing. It may actually be showing you that you’ve found a profitable niche. But you do need to do a thorough analysis of competing sites. Create a new spreadsheet and start logging all of the competing sites you can find.

Then figure out whether there’s still an opportunity to stand out in the crowd. Can you still rank for your keywords? Is there a way to differentiate yourself and create a unique offer? Here are several signs that you can enter a niche and be successful, even if there are already other sites serving it:

• Low-quality content.
• Lack of transparency.
• Lack of paid competition.

– Determine the profitability of your niche.

You should now have a pretty good idea of what niche you’re going to get into. Maybe you haven’t narrowed your list down to a single topic area, but you’ve likely found a few ideas you feel pretty good about. At this point, it’s important to get an idea of how much money you have the potential to make in your niche.

– Test your idea.

You are now armed with all of the information you need to choose a niche, and the only thing left to do is test your idea. One simple way to do this is to set up a landing page for pre-sales of a product you’re developing. You can then drive traffic to this page with paid advertising.

4. Integrated Digital Marketing

Integrated Digital Marketing is the art and craft of using all the digital marketing methods available today in such a way that each digital marketing channel complements the other by playing it’s strengths rather than trying to reach the goal of increasing revenues and customer base on its own. Investment of time, energy and money in building an integrated digital marketing process for your business is like investing in a machinery which will magically multiply the effectiveness of each component in it.

Some of the common Digital Marketing methods are:

1. Search Engine Marketing

2. Search Engine Optimization

3. Email Marketing 

4. Social Media Marketing

5. Digital Display Marketing

6. Content Marketing

The above flowchart Image describes the process of integrated digital marketing. Each one serves a unique function:

• Content: Quality and relevant content helps establish authority, build trust, engage the audience with the brand, build a tribe and spread the word with your own customers as brand evangelists. Also helps in educating the customers about the industry and your product or service.
• Email: The best communication tool available to online marketers today. Works best when used with permission (opt-in subscribers). Helps send out information about new content and follow up with the prospects to remind them about the product or service they want to buy.
• Social Media: If email is like meeting with a prospect at his home, social media is like meeting with a focus group. People are more authentic and honest with feedback and suggestions in a social atmosphere. People may not be in a mood to transact in a social environment, but it helps get honest feedback about a product or service and listen to the needs of the customers.
• SEO : Helps potential customers to find your content and your offering by directly searching for it. One of the most powerful tools in online marketing and works best when you do not try to manipulate it. Doing basic on page SEO and then doing all the other things right should be enough to get truck loads of targeted traffic from the search engines.
• Paid Advertising: Paid ads in its various formats can help speed up the entire process. The integrated digital marketing process is like a catalyst for ads which maximizes the return on investment on the dollars spent.

Related Article : Integrated digital marketing

5. Personal Branding: MassTrust Blueprint

I’m going to ask you one question, and I want you to think about it for a few moment.

What do you want to be known for?

If someone mentions your name or business, what do you want them to say?

Some people can answer this question in a matter of seconds, while it may take others a lifetime to figure out. 

Let me start by stating that personal branding isn’t just for someone who owns a business.  Personal branding is also essential for any influencer, thought leader, or person who wants to share their story with the world. 

Whether you want to be known as the G.O.A.T. of entrepreneurs, the most entertaining speaker, or as the person who spends their life volunteering and giving back to their community, there is no wrong answer. 

If you want to make an impact in the world, creating a branding strategy is definitely the place to begin.I want to start by going over the personal branding definition – then dive deeper into the importance of having a personal brand online, talk about some personal branding tips and personal branding examples.

Most people define personal branding with a name and logo, but there’s so much more to it than that.  

So, What Is Personal Branding?

“Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging.”

Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want your followers to see. It is the telling of your story, and the impression people gain from your online reputation.

Few Important point to remember about the power of Personal branding

• The best known will always beat the best
• People always want to hear from people not from your brand
• A Personal Brand Becomes an influencer and a Brand Ambassador for the companies to run successfully.

Let’s talk about the above picture which is also called The Evolution of a Personal brand.

Learn : Learn new skills through concepts, facts and procedures.

Work : Put your new skill to work. like after learning the new skill implement it into the real world.

Blog : Write about what you learned and experienced through your work.

Consult : Now you have your personal brand through your blog, have work experience learn the fundamental start consulting others.

Mentor : Mentoring is one the interesting thing from which you can learned more. Mentor others who want to become like you.

Startup : Start your own product or service business with understanding that you have developed

In Digital Marketing a good Communication Skill plays the very important role so now let’s we explain about how to improving communication skills.

Why Developing Strong Communication Skills Is the Key ?

In this modern time we live in, we are receiving, sending and processing a large number of messages every day.

But successful communication is far more than sharing information, it is also an understanding of the feelings behind this information. 

Successful communication can deepen relations in personal life or professional life. In personal life, they can help us understand better people and situations that happen on a daily basis.

Developing communication skills can help us avoid conflicts, compromise and help in better decision making.  

To help you get started with thought leadership, we share below 4 of the most productive ways to quickly and efficiently improve your communication skills: The 4 Important tips to improve your communication skills are below –

1. Listen with empathy

Empathy is the ability to understand the feelings, thoughts, and beliefs of another person. Exactly this is the reason why organizations have started developing empathy in the workplace.

Emotional acceptance, closely related to empathy, means that, after empathizing and understanding how other person feels, we can accept the reasons why somebody feels or thinks the way they do, regardless of whether we agree with it or not. 

Try to see things from others’ perspectives by accepting what you hear instead of trying to „fix things and solve the problem“.

2. Speak up

Communication begins with you. Take responsibility and start communication, do not wait and expect another person to do so and don’t hide behind various forms of online communication. 

Good communication, especially on important topics, requires far more than what we can express in a written message.

We often misunderstand this kind of communication because we do not see the person’s face, its nonverbal communication, and in what circumstances communication starts.

3. Prepare what you’re going to say

Think before you speak. Most of us work best when we have time to process our own thoughts before we share them.

If the conversation or meeting is worth your precious time, take a few minutes to prepare the speech draft. 

For a very important conversation, try a mock-up conversation with a trusted person so you can get rid of any potential mistakes.

4. Be ready for different answers

As you formulate a speech strategy, put yourself in the position of a person who will listen to you.

This will ensure balanced approach and you will be prepared to learn and defend potential disagreements and it will be easier for you to defend your standpoint.

No one can predict with certainty how other people will react.

Improve chances of a successful conversation by expecting negative answers and queries. So it is harder for your listeners to catch you unprepared.

Thank you so much for reading this article hope you like it. Please post your valuable comments to us.

I learned as well I earned from Digital Marketing Internship if you want to be the part or join the the next batch of digital deepak Internship program click on below.

Batch 5 link :- https://deepak.me/internapply